FREE Publicity For Your Business!
Have you tried advertising and found you don’t get good return on your investment.
For most serviced based businesses (including business coaching) adverts don’t work that well.
What else could you try?
Interestingly, a while back our local paper decided to run a monthly business news section. This was a place were you can have a small write up of any news in regards to your business.
I decided I would have the following, genuine offer, in the next issue:
FREE Business Coaching: Business Coach, Lisa Branigan of Quantum Coaching is offering local business women a FREE 60-minute coaching session plus a week of ongoing email support valued at $95.00.
Lisa will work with you to increase your client base, raise profits, lower costs, effectively manage your time and enjoy work/life balance.
Contact Lisa on 0439 828 594 or firstname.lastname@example.org
In the past an advert may have resulted in one client. This is a terrible return on the $400 the advert cost. So I wasn’t expecting much from my “business news” but as it was free it was also no loss.
I am surprised at the results.
In four days, after the paper came out, I had one phone call enquiry, an invitation from a bank to business women’s networking meeting, two email inquires and three people I saw while shopping mentioned they saw the paper and questioned me further about what I do.