The Secret to Attracting Abundant Clients-Is All In The Plan!
November 27, 2017
Would you take a big road trip without knowledge of where you are going or how to get there?
Then why are you happy to run your business without a clear idea of the direction you need to take or how you will get there?
The number one mistake I see in small business is the failure to create a good plan and then implement it! Often this is because business planning seems overwhelming, is not understood or not valued.
In business it is not a matter of “just build it and they will come” but rather “she that fails to plan, plans to fail.”
So why do you need a business plan for your business? In a nutshell, it is because it helps you attract clients!
Put simply a business plan allows you to:
• Have clarity around the vision of your business to keep you on track to find clients • Define and communicate your mission so you achieve your vision • Describe your ideal client which makes them easier to attract • Identify what makes you different so you can use your point of difference to attract clients • Create a road map for achieving your goals in running a profitable business • Focus on what is important so you use your time effectively and efficiently • Create an action plan for what you need to do, when you need to do it and how you will do it! • Track your progress to tweak what is not working and to scale what is to attract more clients • Meet all legal requirements so you stay in business with your clients • Plan your marketing strategies to attract more clients
If you want your business to succeed, have enough clients and therefore be profitable you must start with a good business plan!